Dr. Nina Lüssmann is a partner at BUSE in Hamburg and heads the Reputation Protection and Media Law Practice Group. With over 15 years of specialized experience, she advises and represents nationally and internationally renowned personalities and commercial enterprises in all matters relating to reputation protection, press and freedom of expression law, as well as media and copyright law.
Expertise in Reputation Protection
Nina Lüssmann has been practising press and freedom of expression law since 2009 and has established herself as one of the leading lawyers in this field. The Legal 500 Germany has consistently recommended her since 2019, most recently as a “leading partner”.
Her consulting includes:
- Defence against violations of personal rights in print, online and social media
- Strategic advice on crisis communication and media support
- Enforcement of injunctions, right of reply and claims for damages
- Reporting on suspicions and prejudgement in the media
- Cross-border reputation protection cases
Media and copyright law
In addition to reputation protection, Nina Lüssmann advises rights holders, authors, artists and media companies on all issues relating to copyright and media law. She provides legal support for publication projects, drafts contracts in the media and entertainment sector and enforces claims in the event of legal violations.
Her practical experience in this area is underpinned by her previous work as a corporate lawyer at Deutsche Grammophon GmbH, where she independently negotiated and drafted artist, licence and band acquisition agreements.
Academic background
Nina Lüssmann received her doctorate from the University of Hamburg with a grade of “magna cum laude” on the topic of “Personality Protection and Comedy” – a thesis that already focused on the intersection of law, media and personality protection.
Career
Before joining BUSE, Nina Lüssmann worked for ten years at a law firm in Hamburg specialising in press and media law, initially as an employed lawyer and later as a partner.
International focus
Nina Lüssmann is business fluent in English and fluent in French and regularly advises on cross-border mandates.
Awards
- The Legal 500 Germany: “Leading Partner” 2026
“Nina Lüssmann is highly competent and has in-depth expertise in the field of reputation protection. She responds very quickly and is always solution-oriented. Highly recommended!”
“Nina Lüssmann maintains the necessary composure even in emotionally charged situations surrounding media law support for high-profile criminal proceedings.““
Lectures and Conferences (selection)
- Cambridge Forum on International Reputational Risks
Panel “How Legal and PR can partner for client crisis success“
Istanbul – 2026 - Netzwerk Recherche Annual Conference
“Reporting of a suspicion: Always ask the opposite party! But what to do, if they refuse to cooperate?”
Hamburg – 2019, 2022, 2023, 2024, 2025 - 10th Press Law Forum
Panel “The ‚presumption in the broader sense‘ – difficulties of differentiation between suspicion and expression of opinion“
Digital Event – 2021 - Netzwerk Recherche Annual Conference
Panel “Researching #MeToo – between elucidation and slander”
Hamburg – 2018 - IBA 22nd Annual International Wealth Transfer Practice Conference
Panel “Personal Security in a dangerous world“
London – 2017 - AIJA/ABA Conference
Panel “Reputation Management“
Brighton – 2015
