Franchising in Germany represents a dynamic business sector with consistent growth rates, totaling sales of close to 104 EUR billion in 2016. 950 franchise systems with 119.302 franchisees employ almost 700,000 employees in the sectors services (39%), retail (30%), food service industry, tourism, leisure (22%), and craft, construction, restructuring (9%).
(Source: Franchise-Monitor, Institut für Markenfranchise 2017 in co-operation with Deutscher Franchise-Verband e.V.)
Germany is the largest European country in terms of population, the strongest economy in Europe and the fourth-largest by nominal GDP in the world. Demographic change (more than 40% of the German population are 50 years or older) results in an increasing demand for services and products in the health, senior care, wellness, leisure industries and others.
There is no statutory franchise law in Germany. Legal standards are primarily based on a mosaic of court decisions supplemented by fragmented statutory provisions pertaining to civil law, competition and antitrust law (including EU-regulations), commercial law, company law, license and intellectual property law, and others. Key aspects of relevant case law relate to
Expanding internationally means adapting to the local markets while safeguarding the core elements which make your system unique and successful in your home market. We assist international franchisors in managing
Our approach is simple and straightforward: we provide comprehensive, professional and practical advice to franchisors. We are familiar with the legal aspects specific to franchise operations and their application in practice. Well-established distribution organizations and franchisors from Europe, the US and other regions of the world rely on our legal expertise. Start-up enterprises with innovative projects and an eye for upcoming trends benefit from our in-depth industry insights. Our clients appreciate our comprehensive understanding of their industry sector, as we practice in core industries such as food & beverages, services, retail, internet platforms, fashion, wellness/health. And more importantly: we know that our clients want to do business without having to become lawyers. So we use our expertise to help you concentrate on what you want to do in the first place: successfully expand your business in Germany.
Providing legal advice and services to franchisors is a people business. Your franchise team at Buse Heberer Fromm has the in-depth industry experience and the commitment to ensure that you get the service you need, and that you will get it from our best.
The Client Service Partner identifies the scope of legal support required by you and will involve the respective subject matter experts of our firm. Throughout the entire project, your Client Service Partner will remain your primary contact, ensuring smooth interdisciplinary and cross-border networking while efficiently managing your overall project cost. With more than 100 specialized attorneys in 7 offices in Germany we advise you on all aspects of commercial and tax law. Through our international offices and our extended network of international experts we efficiently steer your project should you wish to franchise your system Europe-wide.
Who’s Who Legal
Who’s Who Legal
Den Kontakt zu Ihrem Ansprechpartner finden Sie auf: buse.de/anwaelte
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