{"id":30133,"date":"2025-06-17T08:00:57","date_gmt":"2025-06-17T06:00:57","guid":{"rendered":"https:\/\/buse.de\/?p=30133"},"modified":"2025-08-26T16:38:40","modified_gmt":"2025-08-26T14:38:40","slug":"law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider","status":"publish","type":"post","link":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/","title":{"rendered":"Law-Compliant Marketing with Employees as Action Figures \u2013 What Companies Need to Consider<br>"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[13200,10859],"tags":[6882],"class_list":["post-30133","post","type-post","status-publish","format-standard","hentry","category-data-protection","category-labor-law","tag-labour-and-employment-law","blogtag-laborlaw_blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rechtssicheres Marketing mit Mitarbeitern als Actionfiguren - BUSE<\/title>\n<meta name=\"description\" content=\"Unternehmen m\u00fcssen Bildrechte, Datenschutz und IP- sowie Lauterkeitsrechte beachten, wenn sie Bildnisse von KI-generierten Actionfiguren ver\u00f6ffentlichen m\u00f6chten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ben Dalhoff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\"},\"author\":{\"name\":\"Ben Dalhoff\",\"@id\":\"https:\/\/buse.de\/en\/#\/schema\/person\/9147cf83ff9ae79d902602963b297a8c\"},\"headline\":\"Law-Compliant Marketing with Employees as Action Figures \u2013 What Companies Need to Consider\",\"datePublished\":\"2025-06-17T06:00:57+00:00\",\"dateModified\":\"2025-08-26T14:38:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\"},\"wordCount\":12,\"publisher\":{\"@id\":\"https:\/\/buse.de\/en\/#organization\"},\"keywords\":[\"Labour and Employment Law\"],\"articleSection\":[\"Data protection \/ Data Privacy\",\"Labor Law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\",\"url\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\",\"name\":\"Rechtssicheres Marketing mit Mitarbeitern als Actionfiguren - BUSE\",\"isPartOf\":{\"@id\":\"https:\/\/buse.de\/en\/#website\"},\"datePublished\":\"2025-06-17T06:00:57+00:00\",\"dateModified\":\"2025-08-26T14:38:40+00:00\",\"description\":\"Unternehmen m\u00fcssen Bildrechte, Datenschutz und IP- sowie Lauterkeitsrechte beachten, wenn sie Bildnisse von KI-generierten Actionfiguren ver\u00f6ffentlichen m\u00f6chten.\",\"breadcrumb\":{\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\/\/buse.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Law-Compliant Marketing with Employees as Action Figures \u2013 What Companies Need to Consider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/buse.de\/en\/#website\",\"url\":\"https:\/\/buse.de\/en\/\",\"name\":\"BUSE\",\"description\":\"Rechtsanw\u00e4lte Steuerberater GmbH &amp; Co. KG\",\"publisher\":{\"@id\":\"https:\/\/buse.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/buse.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/buse.de\/en\/#organization\",\"name\":\"BUSE Rechtsanw\u00e4lte Steuerberater\",\"url\":\"https:\/\/buse.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buse.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/buse.de\/wp-content\/uploads\/2023\/03\/Logo-2_RGB.png\",\"contentUrl\":\"https:\/\/buse.de\/wp-content\/uploads\/2023\/03\/Logo-2_RGB.png\",\"width\":827,\"height\":591,\"caption\":\"BUSE Rechtsanw\u00e4lte Steuerberater\"},\"image\":{\"@id\":\"https:\/\/buse.de\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/buse.de\/en\/#\/schema\/person\/9147cf83ff9ae79d902602963b297a8c\",\"name\":\"Ben Dalhoff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/buse.de\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1aee6b8f06d3288f26d959fe91884dfd0cd31ca345f87c17afef4f9dcd0cad15?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1aee6b8f06d3288f26d959fe91884dfd0cd31ca345f87c17afef4f9dcd0cad15?s=96&d=mm&r=g\",\"caption\":\"Ben Dalhoff\"},\"sameAs\":[\"http:\/\/buse.de\"],\"url\":\"https:\/\/buse.de\/en\/author\/ben-dalhoff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rechtssicheres Marketing mit Mitarbeitern als Actionfiguren - BUSE","description":"Unternehmen m\u00fcssen Bildrechte, Datenschutz und IP- sowie Lauterkeitsrechte beachten, wenn sie Bildnisse von KI-generierten Actionfiguren ver\u00f6ffentlichen m\u00f6chten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/","twitter_misc":{"Written by":"Ben Dalhoff","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#article","isPartOf":{"@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/"},"author":{"name":"Ben Dalhoff","@id":"https:\/\/buse.de\/en\/#\/schema\/person\/9147cf83ff9ae79d902602963b297a8c"},"headline":"Law-Compliant Marketing with Employees as Action Figures \u2013 What Companies Need to Consider","datePublished":"2025-06-17T06:00:57+00:00","dateModified":"2025-08-26T14:38:40+00:00","mainEntityOfPage":{"@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/"},"wordCount":12,"publisher":{"@id":"https:\/\/buse.de\/en\/#organization"},"keywords":["Labour and Employment Law"],"articleSection":["Data protection \/ Data Privacy","Labor Law"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/","url":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/","name":"Rechtssicheres Marketing mit Mitarbeitern als Actionfiguren - BUSE","isPartOf":{"@id":"https:\/\/buse.de\/en\/#website"},"datePublished":"2025-06-17T06:00:57+00:00","dateModified":"2025-08-26T14:38:40+00:00","description":"Unternehmen m\u00fcssen Bildrechte, Datenschutz und IP- sowie Lauterkeitsrechte beachten, wenn sie Bildnisse von KI-generierten Actionfiguren ver\u00f6ffentlichen m\u00f6chten.","breadcrumb":{"@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/buse.de\/en\/blog-en\/labor-law\/law-compliant-marketing-with-employees-as-action-figures-what-companies-need-to-consider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/buse.de\/en\/"},{"@type":"ListItem","position":2,"name":"Law-Compliant Marketing with Employees as Action Figures \u2013 What Companies Need to Consider"}]},{"@type":"WebSite","@id":"https:\/\/buse.de\/en\/#website","url":"https:\/\/buse.de\/en\/","name":"BUSE","description":"Rechtsanw\u00e4lte Steuerberater GmbH &amp; Co. KG","publisher":{"@id":"https:\/\/buse.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/buse.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/buse.de\/en\/#organization","name":"BUSE Rechtsanw\u00e4lte Steuerberater","url":"https:\/\/buse.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buse.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/buse.de\/wp-content\/uploads\/2023\/03\/Logo-2_RGB.png","contentUrl":"https:\/\/buse.de\/wp-content\/uploads\/2023\/03\/Logo-2_RGB.png","width":827,"height":591,"caption":"BUSE Rechtsanw\u00e4lte Steuerberater"},"image":{"@id":"https:\/\/buse.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/buse.de\/en\/#\/schema\/person\/9147cf83ff9ae79d902602963b297a8c","name":"Ben Dalhoff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/buse.de\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1aee6b8f06d3288f26d959fe91884dfd0cd31ca345f87c17afef4f9dcd0cad15?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1aee6b8f06d3288f26d959fe91884dfd0cd31ca345f87c17afef4f9dcd0cad15?s=96&d=mm&r=g","caption":"Ben Dalhoff"},"sameAs":["http:\/\/buse.de"],"url":"https:\/\/buse.de\/en\/author\/ben-dalhoff\/"}]}},"_links":{"self":[{"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/posts\/30133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/comments?post=30133"}],"version-history":[{"count":3,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/posts\/30133\/revisions"}],"predecessor-version":[{"id":30138,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/posts\/30133\/revisions\/30138"}],"wp:attachment":[{"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/media?parent=30133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/categories?post=30133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buse.de\/en\/wp-json\/wp\/v2\/tags?post=30133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}